3 Ways Agencies Should Measure Marketing ROI
Demonstrating how your agency provides value to clients is key to retaining them. Here's how to measure the ROI of SEO, PPC, and social media.
3 Ways to See Marketing ROI
Learn three different ways your organization can see positive growth in your organization from your marketing, pr, and communication efforts.
What is ROI? Advertising and Marketing ROI Explained for Beginners
What is ROI? ROI stands for Return on Investment. The definition of ROI is the total profit earned from an investment. In terms of Marketing and Advertising, Return on Investment will look at a total investment into business costs and Marketing campaigns and look at the return of revenue while factoring in other costs. What you want to do is look at your revenue, subtract the costs to get your profit, and then divide that number by your costs. You can figure out your ROI as a percentage of your total investment.
Marketing Terms playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5lWt-ikUp049pxH1EH-J8T
It is important to monitor and compare your ROI so you can see how your ads are performing through Google Ads, Microsoft Advertising, Facebook Ads, Twitter Ads, LinkedIn Ads, and more. In addition, you can look at your investment into Marketing in terms of Social Media Marketing, Email Marketing, and Search Engine Optimization (SEO).
ROI: Profit earned from investment in marketing or advertising
Example: Surfside PPC runs an advertising campaign. I spend $10,000 on advertising, $5,000 on costs, and drive $20,000.
What is my ROI?
ROI = (Revenue – Costs) / Costs x 100%
ROI = 33.3%
What is a Good ROI?:
A positive ROI: I try to achieve an ROI of 10% or more. However, it depends on your industry, your goals, your competition, and other factors.
How To Measure ROI of Your Content Marketing (NEVER Waste Time or Money Again)
Blogging takes time, energy, and money. So how do you know if your efforts are working?
You’ve heard me say it time and time again. You need a blog, and you need to do content marketing. You need to make your blog so popular you rank everywhere in Google. But you know what? It takes time, energy and money to do all of that blogging. Is it worth it? Hey, everyone, I’m Neil Patel, and today I’m talking about how you can measure the ROI of your content marketing.
0:47 How To Measure The ROI Of Your Content Marketing Tip #1
The first thing you need to do is set up Google Analytics. You don’t want just to set up Google Analytics where you’re tracking all the visits. But you want to set up goal tracking in Google Analytics. Once you see hey we’re getting all these sales and leads, you can look at where people are coming from. If you’re generating a hundred sales a month or a thousand, whatever the number is, but you find 50% of them first find your blog through content marketing or some blog post, that tells you that hey, content marketing is working. And you can put a number to it. And then from there, you can figure out if it’s worth it, or you should be doing more of it or less of it.
1:30 How To Measure The ROI Of Your Content Marketing Tip #2
The second thing that you need to be looking at when it comes to the ROI of content marketing is how well your paid advertising is converting. A lot of your paid advertising sales will come from re-marketing. You need to look at the first entry point of where people are first coming from because in many cases you’re going to re-market to them, and you’re going to show them banner ads as they browse the web, relate to your products, relate to your services. And you want to make sure you’re putting some attribution to content marketing. So let’s say you’re getting 500 sales from re-marketing. You know 50% of your traffic is coming from the blog. You know there’s a good chance that a significant portion of your re-marketing sales is also coming from your blog. So you want to attribute some of those sales to your content marketing. So make sure you’re looking at your re-marketing numbers, how many sales it’s generating and what portion of those visitors are from the blog as well.
2:24 How To Measure The ROI Of Your Content Marketing Tip #3
The third thing you want to end up tracking to figure out the ROI of your content marketing is brand mentions. Look at Twitter. How many retweets are you getting? Look at Facebook. How many mentions, social shares are you getting? Look at LinkedIn. Are people talking about you at conferences within your industry? There’s a lot of value that goes into building a brand. And if your brand is growing and you’re seeing it, then that shows that the content marketing is helping.
3:52 How To Measure The ROI Of Your Content Marketing Tip #4
The last tip I have for you is to collect emails from your blog posts. See, someone goes to your blog. They read it. They’re there for the education, the information. If you’re trying to get, them to convert into a sale right away, probably not going to happen. You need to build up that trust. To build up that trust, you have to collect emails.
So that you can use tools like hellobar.com. Collect emails through content upgrades, pop-ups, sliders, the possibilities are endless. Hellobar’s free as well. And through Hellobar once you collect the emails, you can start dripping people and engaging with them over time getting to know them. Building up that trust. And then after a week or two, you can sell them on your products or services. By doing that what you’ll find is you’ll generate more sales. And over time that’ll give you a much better ROI from your content marketing because you’ll also start getting more direct sales.
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How to Measure (and Improve) Your Digital Marketing ROI
Put on your thinking cap because this episode involves some maths.——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/
Join us as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing return on investment (ROI) across all your digital channels.
We’re also showing you a live client example to walk you through some critical ROI metrics that you should be tracking right now and how you can make smarter decisions based on your ROI performance.
Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.
00:00 — Introduction
04:20 — Setting up Google Analytics
04:51 — Metrics to consider
04:59 — AOV formula
05:29 — ALV formula
06:51 — Marketing ROI formula
10:29 — Marketing ROI per channel
16:00 — Return on ad spend (ROAS)
18:32 — Organic search ROI
23:18 — Maximum cost-per-acquisition (CPA max)
26:12 — Attribution models
31:33 — Actionable takeaways
Resources and Links
Follow Tim at LinkedIn
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